Continuous Keyword Monitoring and Keyword Analysis
We have been looking at trends in Web searcher behaviour for years. We continuously research and analyze searcher tendencies and language. The findings are constantly used to select the best keywords and phrases for each client's campaigns.
We also monitor your website for keywords that may be underperforming so that these terms can be removed. This helps lower your Pay Per Click costs, removes keywords from your site that are no longer pulling their weight, and allows you to either test new keywords — or implement new keywords which reflect periodic content changes to your site